Credit unions are successful home lenders. Public awareness has never been higher. Our market share has grown rapidly. Continuing these positive trends requires us to understand how members go about buying homes, the process they go through and the opportunities we have to play the role of trusted advisor. “The Game of Home” is the result of Prime Alliance’s 2009 work in this area. If we play the ‘Game’ effectively, we put more members in homes more affordably while building credit unions into the nation’s strongest financial services providers. Game Of Home.pdf