Resource Center

Our time is now, credit union mortgage lenders! For the next 18 months we have a rare opportunity to become our members’ housing finance provider of choice today, tomorrow and for decades to come. We’re doing our part to help you seize this opportunity. 18 Strategies in 18 Months is Prime Alliance’s best thinking on the actions credit unions should take right now to gain substantial market share. Presented in four broad categories - Imagine, Tune-up, Concentrate, Differentiate - you’ll find our 18 suggestions for better lending. 18 Strategies in 18 Months.pdf