Latest News

Realtor.com/Move.com Opportunity

Realtor.com/Move.com (RM) is the private, shareholder-owned company that is the internet listing website for over 95% of the nation's real estate listings. It serves both the consumer/homebuyer and the real estate professional. Last week RM offered credit unions, through Prime Alliance Solutions, Inc., the on-line advertising opportunity previously held by Bank of America (BofA). BofA vacated the on-line space due to mortgage production resource limitations. Simply stated, the site, plus its other channels of business, were generating more business than the organization could manage.

RM enjoys over 9.0 Million Unique Users per month with more than 425 Million page views. It is regularly visited by millions of homeowners, renovators & pre-movers. Visitor demographics are credit-union favorable. RM claims that the audience is 100% credit-worthy adult, web-tech savvy visitors who search for homes on-line and generally shop and purchase on-line. The following table provides more specific demographic detail:

The Opportunity

The space vacated by Bank of America is a pop-up window potential borrowers reach as a result of their interest in applying for a mortgage on a specific property found on the site. The borrower views the property, then clicks on a link at the top of the property listing that says, “personalize this estimate’. The property page presents an estimated mortgage payment using a simple calculator and basic assumptions. BofA’s pop-up window looked like this:

The ‘Credit Union Pop-up’ would provide basic information about credit unions, financing a home with a credit union, and a list of participating credit unions in the borrower’s area, since site viewers are geo-tracked. Each participating credit union will decide where their inquiry lands: credit union home page, their mortgage information page, or the credit union’s internet application. By way of example, the credit union pop-up might look something like this:

This opportunity is available now. The contractual relationship for the pop-up will be between Realtor.com and Prime Alliance Solutions Inc. Credit unions that choose to participate will contract with Prime Alliance. Participating credit unions would commit for six months at a cost of $7 per click through. BofA was experiencing 1.5 million impressions per month, with 25,000 click-throughs, also per month.

Interested in participating?

e-mail Dan Green ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ). Other financial institutions are looking at this opportunity as well, so we need a response no later than Thursday, June 18, 2009.