Prime Alliance People

Joseph Brancucci Executive Vice President of BECU, CEO and Chairman of Prime Alliance Solutions, Inc. Joe has been in lending since 1971, holding senior management positions at savings banks, a national bank, Freddie Mac and a small community credit union. He joined BECU in 1995 and formed Prime Alliance in 2001. He is chair of the CUNA Council Forum, on the board of CU Direct since 2004 and Balance since 2007. He is on the board of Impact Capital and Chair of the Funds Development Committee. He serves on the National Housing Advisory Council. He was the Chair of the CUNA Lending Council from 2003-2006 and Chair of the Fannie Mae Credit Union Advisory Council from 2002 thru 2007. Joe was the recipient of the NACUSO Executive of the Year Award for 2003 for his work with Prime Alliance Solutions, Inc. Prime Alliance Solutions, Inc. was the 2005 recipient of Mortgage Banking Magazines Synergy Award and the 2004 NACUSO CUSO of the Year Award. Joe has a BA in Economics and English from Hofstra University and he has completed Stanford University’s Executive Development Program. Joe participates as a panelist and lecturer at various credit union education forums
and conferences.

Kerry Oldenburg, President & COO. Ms. Oldenburg's professional Mortgage Banking and Technology Solutions career spans 30 years, the last 14 in the Credit Union Industry. As President, Chief Operating Officer, she is responsible for Prime Alliance's operations its delivery of quality, consistent service, technology development and strategy execution. She joined Prime Alliance Solutions,Inc. in 2001 as Director of Product Development, later becoming its Vice President for Product Development. Ms. Oldenburg was instrumental in conceptualizing and guiding the development of the Company's leading edge technology solutions. Prior to joining Prime Alliance, Ms. Oldenburg served BECU as the first and founding Director of Mortgage Lending and later as the Program Manager of Lending Technologies. In addition to her extensive experience, Oldenburg is a certified Project Manager and a graduate of the MBA's School of Mortgage Banking. Her mortgage banking background includes Senior Management positions in construction lending, land development, commercial lending, residential and home equity lending, underwriting, secondary marketing, servicing, and wholesale/correspondent lending.

Dan Green, Executive Vice President, Strategy. Mr. Green joined the Company in 2002 following an eight year career with CUNA Mutual Mortgage. In his capacity of Executive Vice President of CMG he was responsible for origination, servicing, lending technologies, process reengineering and education. He is a sought after expert in credit union mortgage lending and teaches at numerous schools and is a frequent presenter at industry forums. He has over 20 years of mortgage experience in the credit union segment. Green holds a Bachelor of Science Degree in Business Administration/Finance and Accounting from Michigan Technological University. He has also completed coursework in the Mortgage Bankers Association of America's School of Mortgage Banking.

Nizar Hashlamon, Vice President, CU Lending Solutions. Mr. Hashlamon has more than fifteen years of experience within the credit union industry with extensive knowledge in mortgage loan productions, servicing and secondary marketing.  Prior to joining Prime Alliance he managed the secondary marketing department of one of the largest credit unions in the country. Mr. Hashlamon has an extensive experience with credit unions mortgage lending; he served for several years on the Fannie Mae Credit Union Advisory Council and on the Charlie Mac Advisory Board. He also has been an active member of CUNA Lending Council, the Washington DC area Credit Union Lending Roundtable, the Metropolitan Area Credit Union Management Association (MACUMA), and the Potomac Credit Union Real Estate Network (CUREN).

Tracy Jean Ashfield, Executive Vice President, Strategic Mortgage Solutions. In 2001 Strategic Mortgage Solutions was founded to help credit unions with mortgage lending strategy, development, policies, product design, training and strategic planning. Recently she merged the consulting firm into Prime Alliance Solutions, Inc.

In addition to working with credit unions and CUSOs, Tracy works with the NCUA and NASCUS to provide training and education in the area of residential mortgage lending. Tracy has helped the largest mortgage granting credit unions enhance their programs while helping those new to mortgage lending develop business strategies that have propelled them into efficient, profitable real estate lenders.

In late 2006 Tracy introduced SMS University: The Learning Institution for Credit Union Lenders. SMSU delivers hands-on, results-driven curriculum that helps credit unions find lending opportunities, manage their operations and develop strategies to be their members’ trusted advisor for real estate lending products and services.

Tracy has more than 25 years of experience in Mortgage Banking management. Before forming SMS she held a variety of management positions with CUNA Mutual Group. In addition to being the Senior Executive, Mortgage Development, she was the Senior Vice President of Operations of CUNA Mortgage Corporation, responsible for retail and wholesale production, more than 20 branches, and their National Training Department. Tracy also worked with CMG Mortgage Insurance Company committed to helping credit unions develop low down payment and affordable housing programs for their members.

Tracy is the co-author of Credit Union Mortgage Strategies: The Best Never Rest and numerous other periodicals on credit union lending strategies.

David Mendelson, Training Manager SMS University™ has worked in the credit union industry for over nine years with more than seven years of training and development experience. After attending Citrus College in Southern California, David went to work for The Walt Disney Company in guest relations at Disneyland. While there, he gained an important perspective on customer relations and training through Disney University.

In 1988 he went to work in the financial industry and moved to Seattle in 1992. After 10 years in banking David moved on to work in the mortgage department at BECU where he supervised their mortgage loan consultants and in 2000 began his career in training and organizational performance and development.

David is certified in Human Performance Analysis through ASTD and is a member of the Washington Credit Union League Trainer’s Council. His creative work on the video “Shared Branching with Professor Quality” was nominated in 2005 for an ELLY Award with CUNA.

Kim Ring, Implementation Manager.  Ms. Ring started her career in the financial services industry in 1980, with the majority of those years serving the credit union segment in a wide variety of roles. She joined Prime Alliance in 2002, where her experience in project management and credit union operations ideally suits her to the task of leading multiple implementation projects. Ms. Ring has enjoyed working with dozens of lenders around the country successfully implementing PA technology and mortgage solutions.

Aaron Nelson, Product Development Manager. Mr. Nelson joined Prime Alliance in February of 2005 after working in BECU's Home Loan department for 9 years. His roles at BECU included: Loan Officer, Lead Loan Officer, Call Center Supervisor, Production Manager. He came to BECU with 5 years experience as a Mortgage Broker. While Nelson managed the BECU home loan area, the department was the top “Low Cost” mortgage provider in the nation for three years as recognized by Fannie Mae's Mortgage Focus Study. As the first client of Prime Alliance, Mr. Nelson has seen the platform evolve and knows how to get the most from it. He was in charge of the pilot program for PA’s LOS system, the Loan Fulfillment Center (LFC), and is now if charge of adding new functionality into our entire product line. Aaron has a BA in Finance and Economics from Western Washington University and an Associate Arts degree from Green River Community College.

Mark Jones, Vice President, Customer Care & Optimization.  Mr. Jones started the organization off in 2000 with the challenge of adapting a lender specific solution to meet the needs of the credit union industry. Many successful installations later, he transitioned to the VP of customer care role in 2003 where he spearheaded efforts to get all users of our technology onto a single, upgradeable platform, to ensure all clients would have similar success in leveraging the newest enhancements. In  2005, Mark took on the next challenge of bridging the gap between origination and loan servicing by starting deliveries of the Loan Fulfillment Center (LFC) platform. Once again, taking one lenders vision and distributing it to those in search of a “better way”. Today Mark can be found anywhere from handling new implementations to providing consulting services to ensure that best practices and maximum efficiencies are not just lip service.

Prior starting PA, Mark specialized in Secondary Marketing and loan servicing activities at BECU. Where he assisted in creating the mortgage department in 1995. Mark has a BA in Finance from Central Washington University.

John Hernandez, West Coast Regional Account Executive.  Mr. Hernandez joined Prime Alliance in November of 2006, recently coming from America First Credit Union where he worked for 11 years. As America First was one of the first adopters of the Prime Alliance platform, Mr. Hernandez has much experience from the front line usage of the platform to the administration of the platform to the implementation of best practices and training for staff.  Mr. Hernandez hold a Bachelors of Science degree from Brigham Young University. With over 13 years experience in the mortgage and credit union worlds, Mr. Hernandez can see the importance of the members experience in the home ownership commitment that credit unions share.

Sean Habron, East Coast Regional Account Executive. Sean Habron is the newest member of the Prime Alliance family and will be the Eastern Region Account Executive responsible for working with Prime Alliance credit unions and developing new partnerships in the Eastern Region. A credit union member since birth, (his grandmother opened his first account when he was 2 weeks old), Sean knows the value of credit union membership. “Without question, my credit union is my primary financial institution!”

Sean began his career with credit unions in 1993 when he accepted a position in the mortgage department at Navy Federal Credit Union in Vienna, Virginia. Many of you might remember Sean from his most recent position where he worked with credit unions across the country as a member of Fannie Mae's Credit Union Strategy Team.

Sean is married and has two sons, Ryan 12 and Alex 2. He and his wife Joann will also be welcoming a new member to the Habron family in the summer of 2008. Sean and his family reside in Southern Maryland.

Tonya Coon, Midwest Regional Account Executive.
Tonya Coon joins the Prime Alliance family in March of 2008 as the Midwest Regional Account Executive. Tonya has worked in the credit union industry for over the past ten years. She recently comes from CU Members Mortgage where she was a Regional Account Manager servicing credit unions and assisting them in offering mortgage loans to their members. Prior to this Tonya held a nine-year career at MidWest Financial Credit Union.  Starting as a Member Service Representative and moving up to the VP of Lending, Tonya spent a majority of her time implementing and developing a successful mortgage department for the credit union. As a previous Prime Alliance platform user and administrator herself, Tonya has first hand experience as to how the functionality of the different platforms and the services the Alliance offers can assist in streamlining a credit union’s mortgage operation providing a more competitive advantage while enhancing the overall member experience.

James Roth, Optimization Care Manager. Mr. Roth joined Prime Alliance in March 2003, most recently from Symitar Systems, a data processing provider to the credit union industry. Mr. Roth managed lending systems implementations, trained credit unions on the use of the systems, and handled on-going customer care.

Daedre Bame, Senior Customer Care Manager. Daedre joined Prime Alliance in December of 2007, coming from Harland Financial Solutions, a mortgage software company, where she worked for nearly 15 years. While managing the support organization, her team won the Mortgage Technology Helpdesk award in 2002. Daedre has extensive background in providing direct support for a large customer base, as well as training customers on mortgage related software products.

Annie Meehan, Customer Care Manager. Ms. Meehan comes to us from Prime Alliance Real Estate Services where she has been a Member Advocate since 2005. Her
primary focus was creating an exceptional experience for credit union members through their home buying process. She brings a wealth of customer service experience, skill and real estate knowledge to her new role as Customer Care Manager.

Lisa LaBerge, Customer Care Manager. Lisa joined Prime Alliance in April 2008, from Harland Financial Solutions where she worked for over 11 years as a Senior Software Support Analyst.  Supporting a large customer base through all steps in the mortgage lending process, including numerous third-party interface services. Lisa brings with her a true desire to provide exceptional customer care and was a member of the team awarded the Mortgage Technology Helpdesk award in 2002.

Angela Harley, Customer Care Manager. Angela joined Prime Alliance Solutions as a Customer Care Manager in May of 2008.  She comes to us from Prime Alliance Real Estate Services, where in her position as Partner Support Manager, she worked with credit unions
nationwide, facilitating training and ongoing support to strengthen existing, as well as new  client relationships. Before her role with PARES, she worked with BECU for five years as a Mortgage Certified Solutions Consultant. Angela brings to the team her exceptional customer service skills as well as many years experience in real estate and mortgage lending.