February 28th, 2008

PA Newsletter
Going Green—Ahead of Schedule
By Joe Brancucci, Chairman & CEO Prime Alliance Solutions, Inc.

Normally, when I write this column, I have my Chairman/CEO hat of Prime Alliance on. Today, I am putting on my Vice President of Product and Delivery Channels/Chief Lending Officer of BECU on. Why, because our credit union has done something truly extraordinary using the Prime Alliance platform and I am very excited to share this even with you.

About two years ago, we began originating and processing mortgages completely without paper. No paper applications, no paper files, and no paper documentation. Our mortgage staff, our call center staff, our branches and our members all use the same on-line, real-time technology for the latest news on every member loan.  

It works. One of the measures we use is closed loans per FTE per month. We're consistently handling 18 closed loans per month per mortgage employee, easily twice the national average. Our cost to originate has plummeted by as much as 62 basis points per loan. In a commodity business, where price matters, this helps us not only compete, it helps us lower the cost of homeownership for our members.

Think, too, about the more esoteric efficiencies a paperless mortgage process creates. No paper means no files. No files means no paper chase. Since it's all on-line, it all available all the time. No more lost documents, no more post-closed broken loans to fix. That adds to our efficiencies, and lets us use staff time for more provident purposes, like working with our members. There's also no paper to store. Storage costs, in terms of office space and off-site storage space, can add significantly to costs. We have none.

How much more do we expect to save? We'd like to see the 62 basis point number in savings get closer to 100. We think we can do it. While we're very efficient now, there's more still to be done.

Paperless Lending: Competitive Differentiation

Another reason we're going completely paperless is because it will distinguish BECU from most other lenders in Puget Sound. This is a commodity business, as I've mentioned already, not as if you didn't know that.  We all compete on the same basic prices. All that's left is service: if BECU can close faster than other lenders, BECU will not only get the loan, but the reputation as the fastest, most reliable, most technologically advanced lender in our area. This is a sustainable competitive advantage for BECU and one that will benefit the credit union in its entirety. 

A member recently came to us for their loan, but only if we could guarantee closing in 10 days or less. Apparently another lender told them this was possible. They really wanted to work with us. Ten days is typically no big deal. We got the loan.

Being paperless certainly helps make such short closings possible and commonplace.  Not too long from now—6 months, 12 months, 18 months—5 days may become the norm. We're ready.

You better be, too, if you hope to compete. The good news is if you are a Prime Alliance credit union, you have access to the same tools and services that I do.  Service, trusted, reliable accurate service is the new competitive differentiator for mortgage lending, especially after what's gone on with sub-prime lending in the past 12 months.  We're not only ready; we're ahead of the industry.

What are you waiting for? My advice, don't wait long. There's been an irrevocable shift in the mortgage market. Borrower confidence is rattled. Efficient, reliable and cost-effective are what borrowers are looking for. While you can be reliable without being paperless, you cannot be efficient, and you cannot be cost-effective.

And if you're going to do it (and you must) go head first. No long pilot programs, no testing the waters. Do it all, do it completely.  Everyone—your borrowers, your staff, and your bottom-line—will be the happier for it.

Mortgage lending will be a paperless business within three to five years. The most competitive of us are there now. Those that wish to catch up better start now.  Those that hesitate, well, those that hesitate are lost.  


A Better Way of Doing Business
By Tammy J. Trefny, Senior Business Manager—National Affinities Team

You've set your goals to reduce operational costs and expedite your loan cycle—now it's time to execute.

eMortgages can help streamline your delivery-to-investor process alternatives. Paperless mortgage transactions, including electronically signed mortgage documents, offer a fundamentally better way of doing business.

What you need to know:

  • eMortgages can save you time, offer better quality control, and expedite closing. Paperless mortgages provide better customer service with fewer errors, faster closings, and increased transparency to the borrower/member.
  • eMortgages can provide a secure alternative. The data integrity of eMortgages is protected with the use of a tamper-proof digital seal. eMortgage technology is based on widely accepted industry standards. 

Going Green in the Workplace
By David J. Miller, Jr., President, Prime Alliance Loan Servicing

Helping save the planet can happen at work too! You wonder how? Well, whether you work from home or in an office with few or many employees, there are ways to “go green” and have an impact on the environment. At Prime Alliance Loan Servicing - Powered by Cenlar, we have been going green for years, and we offer you a few tips on going green the easy way in your workplace.

Start “going green” today

  1. Provide your employees with a company mug - This reduces waste, saves money and increases morale.

  2. Decorate with plants - Fake greenery may be low-maintenance, but real plants bring the benefits of oxygen and beauty to your office. It also eliminates CO2.

  3. Replace aged desktop computers with laptops - This saves on electricity as they use up to 70% less electricity and generate less heat waste. At Prime Alliance Loan Servicing, we went greener by replacing CRT’s with thin-panel monitors (aka LCD monitors) on many of our desktops.
     
  4. Turn off equipment - Adapt a “Power down when not in use” campaign.  Computers left on use electricity and cost your company money. 

  5. Ask the question - Why print?  E-mails capture data electronically and can be archived forever. Avoid printing documents that could easily be e-mailed and when necessary to print use the two-sided print option. We can all improve in this easy going green tip!

  6. Purchase recycled paper for copiers and coffee filters - Better yet, buy filterless coffee makers or reusable coffee filters. We have been purchasing recycled paper for years and have saved considerable dollars doing so.

  7. Recycle and Compact your trash - Start with newspaper, toners, bottles and cans, and shred when applicable. You will save the landfills. Why stop there?  Engage in a certified recycling service for used computer and telecommunications equipment.

  8. Check your thermostat! - Each degree set warmer in the summer, and cooler in the winter will save an estimated 6-8 percent in energy costs. We have implemented through a timer system, setting our thermostats lower/higher in the evenings after our offices close.

  9. Consider telecommuting! - It’s obvious cost savings in space, electricity, heating/air conditioning requirements as well as green savings through less CO2 in the air and costs of gas.

  10. Video Conferencing - Reduces travel expenses and saves CO2 in
    the environment.  

  11. Server Virtualization - This technology creates virtual file servers – as many as 10, 20, or more on a single physical server. This saves space, heat, air conditioning, and electricity, not to mention reducing the man-hours required to administer and maintain server hardware and software. 

  12. Out with the old and in with the new… - Replace old Storage Area Networks (SANs) with new models. This will save a great deal of physical space, produce far less heat, and consume far less electricity not to mention be more scalable.

So, if you still wonder why the office should be more eco-friendly just think how much better the world we live in would be if we all worked together towards a better tomorrow - be it at work or home - and went green!

Please welcome the newest members of our Prime Alliance team:

KerryKerry Oldenburg,
President
Chief Operating Officer Prime Alliance

Ms. Oldenburg's professional Mortgage Banking and Technology Solutions career spans 30 years, the last 14 in the Credit Union Industry. As President, Chief Operating Officer, she is responsible for Prime Alliance's operations its delivery of quality, consistent service, technology development and strategy execution. She joined Prime Alliance Solutions,Inc. in 2001 as Director of Product Development, later becoming its Vice President for Product Development. Ms. Oldenburg was instrumental in conceptualizing and guiding the development of the Company's leading edge technology solutions. Prior to joining Prime Alliance, Ms. Oldenburg served BECU as the first and founding Director of Mortgage Lending and later as the Program Manager of Lending Technologies. In addition to her extensive experience, Oldenburg is a certified Project Manager and a graduate of the MBA's School of Mortgage Banking. Her mortgage banking background includes Senior Management positions in construction lending, land development, commercial lending, residential and home equity lending, underwriting, secondary marketing, servicing, and wholesale/correspondent lending.

Kerry can be contacted via e-mail at koldenburg@primealliancesolutions.com
or at 206-439-5875.

 


ShielaShiela Finley,
Executive Vice President Prime Alliance Real Estate Services

Ms. Finley brings a wealth of sales experience and real estate knowledge to Prime Alliance Real Estate Services, LLC. For the past twelve years Shiela has focused on the title business, helping lenders and the real estate community streamline processes, reducing the time it takes to close loans, and easing borrower stress.

Shiela can be contacted via e-mail at shiela.finley@primeallianceres.com or at 206-439-5762.


PA Records a 20% Transaction Increase
By Joe Brancucci, Chairman & CEO Prime Alliance Solutions, Inc.

While much of the country’s mortgage production was down 30%, Prime Alliance Solutions reported an incredible increase of 20% in mortgage transactions from 2006 to 2007. Even the last two months of 2007, typically some of the slowest were strong. November was up 25% over ’06 and December was up 24%.

“We are excited to see the various Prime Alliance real estate solutions have the desired effect for our credit unions – helping them make more real estate loans to their members. While the market was slow, many of our credit unions improved their operations and added new solution sets to prepare for greater growth. While we are now benefiting from more refinance transactions, our purchase money lending remains very strong. Current mortgage market and industry conditions provide us with a unique window for realtors, brokers and consumers to recognize credit unions as significant trusted and reliable mortgage lenders. What a great time for credit unions to be in mortgage lending!” noted Joe Brancucci, President and CEO of Prime Alliance.

“We are delighted that Prime Alliance credit union volume has increased over the past year, especially when the rest of the mortgage industry is reporting doom and gloom”, noted Executive Vice President of Sales and Marketing Keith Nolan. “Credit unions realize that technology alone does not make you an effective mortgage lender.  Through Prime Alliance, credit unions have access to all the tools necessary for meaningful mortgage lending. Whether it be an online application, loan origination software, loan servicing, closing and settlement services, real estate services or our newly introduced Strategic Mortgage Solutions University and consulting division, no company provides a credit union with more choices or tools to help their members obtain housing through credit union financing.”

Brancucci pointed out that while Prime Alliance added several large customers in 2007, none came significantly on-line during the year. “While 2007 was a historic year for Prime Alliance, we expect an even stronger year in 2008. This is exciting for our 1,600+ unions and us as we deliver the benefits of credit union mortgage volume aggregation. If our record volume of 25,000 transactions in January is any indication, 2008 looks to be a very promising year indeed!”

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