| March 12, 2009 | |
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| In This Issue: | Bull or Bear? > |
| The Home Valuation Code of Conduct and Other Appraisal-related Changes > | |
| Default Changes are Here—HASP and the Home Affordable Modification Program > | |
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| Bull or Bear? | |
| I've had enough, frankly, of apocalyptic predictions, dire prognostications and woeful news. I'll bet, like me, you listen to, watch or read the news every morning. And, like me, all that seems to be reported is bad, worse and downright horrible.
It's time to pick a side. Bull or bear? I—we—are taking the side of the bulls. While credit unions haven't been immune to the effects of the economic downturn, we have reason to be bullish, if, for no other reason, as you'll learn in a moment, we've gained mortgage lending market share for the past two years in a row. We're up 2% since 2006, a doubling of our position in 24 months. That's one reason we think it's time to put the bears into hibernation. HASP Stimulus Package and Homebuyers Market Share Tops 4% Take a moment, congratulate yourself, congratulate your mortgage department and the entire credit union. After a decade of languishing at 2%, we’re on the move. We're becoming a market force for reasons both in and out of our control. On the 'in our control' side of the ledger, the reasons are simple: credit unions remained true to their purpose while all other lenders about us were losing theirs. We didn't play the subprime game. We did as we always had, made simple, affordable, sustainable mortgages in our communities. That's precisely what members—and the general public—want today. On the other side of the ledger, the reasons are many. The onset of the credit crunch in August 2007 impacted mortgage brokers first. Almost 19 months later there are, in many markets, 40% fewer mortgage brokers, most of which will never return. The crunch next chewed its way through thinly capitalized mortgage bankers. Those that closed their doors aren't coming back either. Of course there's the subprime guys and several large prime lenders. They're gone, too. All in all about one-third of the industry's capacity disappeared. We had nothing to do with any of this, obviously, yet our industry has benefitted substantially. Our members are benefitting, too. What we've known for years—that credit unions are the best deal in town for mortgage loans—isn't much of a secret any longer. For being the good guys for so long, we've gotten a great deal of 'earned press' from the media these many months, advertising we could never afford and would look rather disingenuous if we had. Members and the general public came knocking, and we answered. Every loan we've financed since August 2007 when our share began growing is a member who is better off than if they had borrowed elsewhere. A 200 basis point increase in market share comes at a price. As an industry we've had to rapidly expand our capacity while keeping quality high. Our members expect excellent service, another skill we've been honing for a decade. If we hope to maintain and grow our market share, we can't sacrifice quality. Prime Alliance Solutions has three ways to help. First, less than 30 days ago we published 'Refi Readi©, Six Survival Suggestions for the next Six Months'. Haven't seen it? View and download it at our website. Second, we're working on our next Paper. Authored by Tracy Ashfield and David Mendelson, under the working title 'Scalability', it offers a look at the way three of our top customers manage rapid changes in volume. Suggestions and metrics found in this Paper are sure to be helpful as you design your own strategies for growing market share. Third, we perform operational reviews. The first step at becoming more efficient is often having someone with a fresh perspective look things over. We've helped many of our customers in this way. We'd like to help you, too. Talk with your account executive if you're interested. Let's keep growing. The CU Housing RoundTable's Two to Ten Initiative has us shooting for 10% share by 2016, which, at the end of this 2009, is just five years away. Four years in, we've made substantial progress. Let's commit to at least 5% by the end of this year. Then all we need is a 100 basis point gain in each of the next five years. One last thing. We hit over 4% share. Curious about how many dollars that represents? $70.3 billion out of $1.7 trillion was our take. In the fourth quarter we loaned $13.8 billion out of the market total of $322 billion. Not bad, not bad at all. Bull or Bear? |
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| The Home Valuation Code of Conduct and Other Appraisal-related Changes | |
There have been three major announcements in the last few months, all related to the value of collateral associated with mortgage loans, affecting all lenders, including credit unions. These announcements change the rules under which relationships with appraisers must be managed and how appraisals must be conducted. All three are the result of alleged abuses that took place during the subprime lending peak. They are:
Here’s a synopsis of each and how they affect your credit union and your members. Home Valuation Code of Conduct: Effective May 1, 2009, Fannie Mae and Freddie Mac will no longer purchase from sellers that do not comply with the code. Also, effective for single-family mortgages with loan application dates on or after May 1, 2009, Freddie Mac and Fannie Mae Seller/Servicers must represent and warrant that the appraisal report is obtained in a manner consistent with the Code. To view the Home Valuation Code of Conduct in its entirety click here. In a snapshot:
To reference the related frequently asked questions and answers click here. How does this apply to you? 1004MC Market Condition Summary Addendum: Homeowner Affordability and Stability Plan: Prime Alliance Solutions is hearing from servicers that they are busy developing processes for this new program (see Dave Miller’s article, also in this edition of the Prime Alliance News) and lenders are beginning to receive calls from borrowers interested in participating. Prime Valuation Services is prepared to assist you or any servicing agents you work with to make the appropriate valuation products and services available for this program. Products currently available as defined in the Program Guidelines:
Interested in learning more? Join us for our Home Valuation Code of Conduct Webinar during the first week in April. We’ll be posting the dates at www.primealliancesolutions.com later next week. |
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| Default Changes are Here—HASP and the Home Affordable Modification Program | |
On March 4, 2009, U.S. Treasury Secretary Timothy Geithner stated, “It is imperative that we continue to move with speed to help make housing more affordable and help arrest the damaging spiral in our housing markets. This plan will help those members in default and foreclosure, as well as members on the verge of default.”
Here is some basic information about the Home Affordable Modification Program that will get you started.
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