The Opportunity

The space vacated by Bank of America is a pop-up window potential borrowers reach as a result of their interest in applying for a mortgage on a specific property found on the site. The borrower views the property, then clicks on a link at the top of the property listing that says, “personalize this estimate’. The property page presents an estimated mortgage payment using a simple calculator and basic assumptions. BofA’s pop-up window looked like this:



The ‘Credit Union Pop-up’ would provide basic information about credit unions, financing a home with a credit union, and a list of participating credit unions in the borrower’s area, since site viewers are geo-tracked. Each participating credit union will decide where their inquiry lands: credit union home page, their mortgage information page, or the credit union’s internet application. By way of example, the credit union pop-up might look something like this:



This opportunity is available now. The contractual relationship for the pop-up will be between Realtor.com and Prime Alliance Solutions Inc. Credit unions that choose to participate will contract with Prime Alliance. Participating credit unions would commit for six months at a cost of $7 per click through. BofA was experiencing 1.5 million impressions per month, with 25,000 click-throughs, also per month.

Interested in participating?

e-mail Dan Green ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ). Other financial institutions are looking at this opportunity as well, so we need a response no later than Thursday, June 18, 2009.