As many of you know, Prime Alliance has been working with Realtor.com on a unique, targeted awareness marketing and lead generation initiative.  In a nutshell, visitors to Realtor.com or Move.com who are interested in a mortgage loan are presented with a list of credit unions serving their area.  Visitors then have the option of clicking through to the credit union for more information, and to get a rate quote and to make application.  For more information, click here to download the briefing paper.

 We're making progress on this project.  Twenty-one credit unions supplied their coverage maps this week.  This morning we sent this update:

All,

Thanks for your speedy responses this week to my emails about this project.  21 credit unions have supplied coverage lists this week.  Those were sent to Realtor.com this morning.

We have two next, immediate steps.  First, the coverage lists will enable Realtor.com to make sure this project will work as we've defined it.  I hope to have an update for all of you by the end of next week (August 21).

Second, if you haven't gotten your lists to me, no worries.  We can add coverage at anytime at this stage of the project.  So, please, if you're interested in participating, get your list to me as soon as you are able.

That's it for now, and, thanks again, it's a pleasure working with you as we try something new and very different for our industry.

 There's still time to participate.  Interested?  Contact Dan Green at This e-mail address is being protected from spambots. You need JavaScript enabled to view it